CREDIT RESEARCH

The credits in our film opening is going to be significant as we have storyboarded and planned the credits as a shot in their own. This is because we have planned to have our credits on a black screen with overlaid audio that contribute to the storyline. We feel this will be highly effective as from my observations openings are about telling us a little bit about the plot and introducing however making sure not to give too much away. In doing our credits in this way I feel this will help achieve this goal by 'hiding' visual aspects of the opening, to allow revisitation later along in the film to reveal more.

Font:

Through analysis and further research we found an almost set order of how the credits are usually put. First there is the production and distribution company names; here we have made up a film company to open our film with and emerse the audience by using the familiarity of company credits in film openings:

Then we found cast credits were usually next, therefor we gave credit to main actress in our opening:

       

Then the producers and directors are usually mentioned next:

                                                       

We decided to put the title screen at the end of the opening to fit with the climax of the murder. As it is the title of the film and marks the end of the introduction we wanted the text to be larger and fill more of the screen to bring more attention to it.

This is the font we decided on throughout the opening, we found that consistency was key when analysing openings. What I liked about this font was the sharp ends on the letters. This is was highly suited to the slasher genre of our opening as it is similar to the sharpness of blade which is associated with danger and therefor triggers the audience to link it to danger. We decided not to perhaps fully follow the conventions by completely exaggerating the font with blood spills etc. as in my opinion this can make a film 'cheesy' or appeal to an audience looking for the more gruesome side of the horror genre, which is not what we are trying to achieve. As there is sound over the cut to credits we also do not want to to over do it with the the graphics as it would be a distracting feature and stimulus overload.

The colour scheme:

Before deciding on a font colour scheme we decided to really asses the iconography of the horror genre. From research and analysing films we found red, white and black are often used as they connote danger which is what we are looking to do in our film opening.

BLACK

Black has many connotations including evil, shadows, night and -in our society- death and morning. This is why I feel it was found to be a common convention of the horror films I analysed and have previously watched. By using this as our background colour we feel it will be highly contrasting to the colours used in the setting and therefor have a strong impact on the viewer which is what we want to achieve in opening our film. It will also make the lighter colours in the text stand out more


RED AND WHITE GRADIENT

When playing around with the colour scheme We found a gradient much more aesthetically pleasing than a solid colour. We were sure we wanted the colour red to connote themes of blood and murder. Then when choosing another colour we decided on white as we thought it would contrast the best with the black background. Then we found the red at the top of the letters to be highly impactful as created a shadow effect and in a way reminiscent of blood on walls or create a sense of a looming darkness.

Visual effects:

                              

When transitioning to credits we knew we wanted the credits to fade on and off screen as we felt it would fit with the slow pace conventionally set when opening a film. This it makes the black background seem empty when the text is absent, creating subtle themes of isolation, and as amber is alone in her house this will work together nicely.